As the video and postproduction director for this project, I spearheaded the production of an informational video to inform a high-school-aged audience of the different career options within the Michigan culinary industry. We created a full-length video, as well as a 60-second cut formatted for social media.
In the state of Michigan, our culinary industries can provide immense value and opportunity for recent high school and college graduates in a multitude of fields. However, when one thinks of opportunities in the industry, more traditional roles like chef and kitchen manager come to mind. How can we highlight some of the lesser-known roles or “unsung heroes” of the industry while showcasing the exciting, fast-paced environment?
This video aims to highlight the role of a "food broker" and the day-to-day responsibilities of the position.
The organization noticed a notable uptick in inquiries and applications from the target demographic.
