A short commercial created for the Greater Lansing Orchid Society to promote their upcoming flower show and sale and highlight the unique and exciting beauty of Orchids.
The Greater Lansing Orchid Society's Annual Show & Sale attracts budding botanists from around the state of Michigan, even garnering national attention. However, local brand recognition and awareness of the event are low and largely limited to the Orchid Society's members and associates. How do we connect the Lansing Orchid Society with their local community to increase engagement across GLOS' social platforms and improve attendance and sales at their annual event?
This ad was created and showcased on local stations as well as throughout the organization's social media pages.
The annual flower show and sale was a big success, garnering bigger crowds and more attention than years prior.
