Reasons/White Dress Release Promotional Media

Dil
Motion Design

This ongoing project focused on both brand building and crafting promotional media to kick-start singer-songwriter Dil’s debut album and first formal foray into the pop-punk-rock scene.

The Challenge

In an oversaturated, under-discovered genre like pop-punk, it takes a lot to stand out from the crowd of copycats and look-alikes. How can we ensure that Dil’s new music attracts not only the attention it deserves but also is well-received by peers and industry professionals?

Media

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Video

Promotional Ad For "Reasons"

Made for Social & Web

A short motion graphic showcasing a preview of Dil's single "Reasons" to promote streaming.

Promotional Ad for "White Dress"

Made for Social & Web

A short motion graphic showcasing a preview of Dil's single "White Dress" to promote streaming.

The Results

Dil’s first album release was a success, with thousands of streams and an audience that doubled in size from before his album’s debut.

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