This ongoing project focused on both brand building and crafting promotional media to kick-start singer-songwriter Dil’s debut album and first formal foray into the pop-punk-rock scene.
In an oversaturated, under-discovered genre like pop-punk, it takes a lot to stand out from the crowd of copycats and look-alikes. How can we ensure that Dil’s new music attracts not only the attention it deserves but also is well-received by peers and industry professionals?
A short motion graphic showcasing a preview of Dil's single "Reasons" to promote streaming.
A short motion graphic showcasing a preview of Dil's single "White Dress" to promote streaming.
Dil’s first album release was a success, with thousands of streams and an audience that doubled in size from before his album’s debut.