A multimedia campaign I developed in collaboration with my fellow associates at 42PointSEVEN to promote and support the launch of MSU's new online degree program in program evaluation. I served as the art director, multi-media designer, photographer, videographer, and postproduction specialist for all of the campaign's creative. This campaign was composed largely for promotion on LinkedIn & Instagram.
With graduates from the program working across the country in various disciplines and settings, we needed to convey the versatility and flexibility of not only the online course offering but also its wide-ranging application to prospective graduates' careers.
This 30 second ad spot was produced during my time with 42PointSEVEN to promote the department of psychology's new online degree and certificate program in program evaluation.
Produced for Michigan State University's Department of Psychology to promote application and inquiry into their latest program/major: program evaluation.
Our media dwarfed any past engagements on LinkedIn and was an instrumental tool in articulating the benefits and culture of the program.
