Serving as the Owner and creative director of The Ketchup Agency, my first task was ensuring our boutique media agency looked and felt as beautiful, authentic, and unique as the work we produced for our partners and clients.
In the summer following my freshman year of college, I made the difficult decision to temporarily suspend my education to further pursue and prioritize my freelance career in media production and integrated marketing communications. This, however, in addition to the legal and physical frameworks required to establish a successful business, came with the challenge of picking a brand that was as beautiful, authentic, and unique as the work we produced for our clients. How could we stand out as a brand-new agency?
This logo animation was produced as both promotional media and to accompany any internal and external video communications from the brand.
The result was a brand that’s hard to miss, and harder to forget: The Ketchup! Agency.
