Working directly with artist, designer, and entrepreneur Ghalia Elsolh, we conceptualized, planned, and executed a collection of promotional media to promote the launch of her femme-focused, chic, & tastefully modest clothing line entitled "Nordest”.
As a modest, elegant, female-led brand Nordest wanted to celebrate the challenges and triumphs of women the world over. How can we showcase the clothing line in a way that’s exciting and eye-catching while also being brand-appropriate and culpable to a modern, modesty-oriented audience?
This ad accompanied the brand's online/digital debut and showcased the brand's ethos and cultural ties.
This ad was created as social/web content to establish expectations for a potential customer's purchase, generate excitement around the brand, and further support sales.
The initial launch was a success in driving significant traffic to their virtual storefront resulting in a significant increase in sales.
